I had lunch with a friend in Toronto recently. He’s a literary agent. He’s one of the best in the business, and represents more than 350 of Canada’s brightest lights in literature, theatre, art and culture. I was there on other business, but we did have a few minutes to chat about my own writing career, and the news he delivered brought no cheer to my bookish heart.
According to my friend, book sales are down about 40% across Canada. This is part of a trend that pre-dates our current economic slump, and therefore will likely not respond when the economy starts its languid recovery.
It seems that I’m writing at the end of the age of books.
For those on tenterhooks for me to cut-to-the-chase (a rarity) here it is: I love writing books, and want to keep doing it. So how, in the age of Twitter and Facebook and Kindle and E-Readers, can an upstart like myself make money crafting stories more than 140 characters in length? Jump to the end of this posting to add your comments.
For the rest of you:
I’ve recently come to the conclusion that my Dharma – my purpose in life – is to write. I’ve been scribbling most of my life. When I was a teenager I used to slip out the back door in the middle of the night and perch under a street lamp and write the most ghastly, angst ridden poetry. I’ve penned stories for my collage newspaper and for The Globe and Mail; sold more than one hundred and fifty stories to dozens magazines and papers and had two books published; all the while trying to hold down other meaningful work to afford luxuries such as a mortgage, child support and premium beer.
So this news sucks. At least, it seems to.
And I’m trying to figure out what to do. I think a lot of writers are.
I’ve always said that the writing part of being a writer is easy. I’ve never had much trouble getting the words out. I’ve never experienced writers block. I have often suffered from a scarcity of time to write, and more often from a lack of focus or discipline, but my challenge hasn’t been writing: my challenge has been to make a living writing. The last time I tried was in the mid nineteen nineties and it was slim pickings’ around the Legault household, let me tell you (domestic beer….).
Making a portion of my living as a writer is important to me. It’s a symbol that my writing has value to others; it’s a symbol that people are reading my writing and that they are willing to support my writing with their hard earned pay. Earning at least part of my income as a writer will allow me to keep writing for some time to come.
There’s a lot to be said for the notion that I should just keep writing regardless of who wants to pay for it. If it’s my purpose to write, then I should let nothing stop me. There’s also something to be said that the need to be read has a good deal to do with my ego. While both arguments are true, I’m exercising my basic human right to ignore them.
I’m not a big trend spotter. I still have a pair of “dad-jeans” in my closet. But here are the trends that I see in writing and publishing: first, books are being replaced by digital media. E-books are a part of that, but blogs, citizen journalism, and all manner of social networking sites are providing content where professional writers, journalists and novelists once plied their trade.
Secondly: online, content still seems to be king, but it seems to be getting shorter and shorter.
I recently signed up for Twitter, which until a couple of weeks ago I thought would make me look like a complete twit. I have a hard time taking anything on which one tweets very seriously. But there it is. I have three followers, and I’m pretty sure they are just a “pity” group; you know, the people who choose to follow me because I picked them as the people I wanted to follow.
One friend suggested that Twitter was like Facebook, but with less crap, and shorter postings. To me, Twitter seems like a microcosm of what is happening to content, and I’m trying to figure out how I can compress what I’m trying to say with my life into 140 character Tweets. (For example, last week I sent the manuscript for my next novel – The Darkening Archipelago – to my publisher. At 610, 654 characters (110,000 words) I would have to post 4,362 tweets to convey this books content to the Twitosphere. My three followers might protest. At least their dissent would be brief.)
Digital media contains much promise, and some considerable peril, for writers. I feel like a messenger without a medium.
The digital book market today is where the digital music market was five or ten years ago, but without the promise of Napter to force a solution, though Google might provide the necessary incentive for more publishers to recognize the trend. E-Readers like the Amazon Kindle and Sony Reader could be to books what the iPod was to music, but they have yet to catch the imagination and wallet of the general public. The promise is great: who didn’t want one of those crazy reading tablets that Captain Jean Luc Picard had on Star Trek the Next Generation? But Captain Picard didn’t have to tot his around in rainy Vancouver, or worry about running out of power in the middle of a plot twist. He didn’t read in the bathtub much, though that’s unsubstantiated.
And what will happen to Libraries and book stores if books vanish? Will the great books stores of my life go the way of Sam the Record Man?
Then there is the story of the Cushing Academy, a prep-school near Boston, Massachusetts, that is replacing its collection of 20,000 books with 18 Kindles, three giant flat screen computer monitors, and a coffee shop. The headmaster explains that he’s replacing the schools meager collection of books with millions becoming available online.
I just don’t know what to make of that.
My literary agent friend explained that I’m a writer between mediums. Books are dying and digital media has yet to catch hold. We’re struggling how to monetize this new format.
But monetize it we must. As a lifelong environmentalist, I know we can’t keep printing books on paper, even if it is ancient forest friendly. I can’t write environmental murder mysteries on an environment that has been murdered.
And monetize it we must: if anybody but the biggest names in literature are going to keep writing books, then we have to find a way to pay them. If we don’t, we’ll all just be blogging about what we did on the weekend with our kids.
I’ve always imagined myself to be a pretty modern person. A little stogy, but also on the cutting edge. Ok, maybe not. But I want to be. And it looks as if I will have to be, if I’m going to write books for a living. I just don’t know what my books will look like when I finally trick a big publisher into accepting my stories for print.
So I turn to you: tell me what you see as part of the trend in digital publishing: how are writers going to make a living? What is the future of books? What can we do to actually get out in front of this transformation of the written word?

7 comments:
Hi Stephen. I am pleased to be able to comment to your angst-ridden adult question :).
No easy answer, but as I begin my Master's program at RRU via distance ed, I am struck by how deeply my classmates value the printed word, especially books that inspire them.
So. One strategy is to find the niches where people are always actively looking for inspiration. Post-sec audiences are only one such example, but their example points towards my central point. People always organize around topics and issues that involve them. They create, maintain and instil all kinds of creative energy into networks that let them deal with those topics and issues.
So... troll the networks of topics and issues that interest you, deeply, and write to those audiences. You'll want to pick your audiences.
I have just sent a copy of the first six pages of travels in Africa to some friends for their response but wonder about it all. I am not a fan of blogs per se as I fear plagiarism and I love the feel of paper and being able to highlight and put Post-it notes in books. I don't think I'll ever be a fan of twitter or kindle. Perhaps self publishing is going to be the route but hardly a way to make a living. For me writing is part-time but am doing more of it these days. To blog stuff that I have written about Africa and especially Kenya might endanger my Kenyan extended family and my wanting to reside there in the future. Good luck and keep up the writing there's still some of us who like owning books!
Steve jobs, CEO of Apple, has said that "“I’m sure there will always be dedicated devices, and they may have a few advantages in doing just one thing, but I think the general-purpose devices will win the day. Because I think people just probably aren’t willing to pay for a dedicated device.” Apple, he declared, just doesn’t see e-books as a big market at this point, and pointed out that Amazon.com, for example, doesn’t ever say how many Kindles it sells."
http://www2.macleans.ca/category/need-to-know/?current=81099#post81099
Here is the source of the iReader comment: http://www.guardian.co.uk/technology/2009/sep/10/steve-jobs-ebooks
I'm a writer and I don't even know what a kindle is:(
for me, there are two separate things: writing and all the rest of it (as steph wrote about in his blog). the writing i enjoy and i'm good at and i do it because i can't help it. the rest i'm hopeless at (i don't do lunch with canada's major literary agents), so i'm on a major learning curve here. i am embarking on the world of teaching and we're just now discussing literacy and language and what that means to today's children. at this point, i wouldn't even dream of writing stuff for kids; my market is the aging adult population of this old world. and we all know where that's heading... dismal, when you think of it, but i just can't help writing!
I've been teaching ESL in the Gulf since 1997. I taught academic writing and business/technical writing at a Kuwait university for 4 years. Unfortunately, in this part of the world--hardly anyone reads even in Arabic, esp my students. As a result, can you teach writing skills from a vacuum-NO! You need examples of writing first and have students read but the majority of the students just don't have it. These guys over here are in text message heaven and I would have better luck teaching through a Blackberry.
Hi Stephen; Consider taking a [virtual] page from the way musicians are handling the transformation. I understand now they tend to work with a mix of released projects and tours, rather than counting on album sales.
The equivalent approach for a writer might be:
1. Create work in progress in blog format -- and I include fiction writing in this, as a work could be constructed online in periodic chapters (ala Dickens) with comments by fans, and re-writes and alternative twists based on the feedback.
2. Once the work is drafted online and has been reacted to, it goes back into your Sacred Writer's Temple and comes out a couple of months later in a finalized and modified form. Of course you may well decide to publish it with the 'real' ending, as opposed to the blogdraft version. Maybe look towards limited boxed edition, good binding, and the 'book as craft' approach, and sell it signed for a pretty penny.
3. Tweets and such are just added 'merch'. Use them strategically to build buzz, but don't let them distract you from long-form writing.
4. As live concerts are the real bread and butter of some bands nowadays, perhaps real or virtual appearances are part of your new mix, if that works for your persona... environmental murder mystery evenings in Second Life?
Anyway... Consider this gratuitous but well-intentioned brainstorming from a non-writer and WoC-friend.
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